Media Rating Council Accredits Portable People Meter AQH Television Ratings Data in Houston
PPM becomes the first accredited portable meter service, collecting data on radio, local television and cable use from one sample of consumers, at home and away
NEW YORK; Aug 1, 2007 – Arbitron Inc. (NYSE:ARB) announced today that the Media Rating Council® (MRC) has accredited the average-quarter-hour, time-period television ratings data produced by the Portable People MeterTM ratings service in Houston.
“This is a significant milestone for Arbitron,” said Owen Charlebois, president, Operations, Technology and Research & Development, Arbitron Inc. “The Portable People Meter is the only personal, portable electronic meter system that’s ever been subjected to an MRC audit and has met the accreditation standards of the Media Rating Council for a portable meter service, collecting data on radio, local television and cable use from one sample of consumers, at home and away from home."
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